Marketing Strategy in E-Commerce - 4632 Words

MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since its inception and is now commonly used in all sectors of societies, in all†¦show more content†¦The understanding of the environment in which an organisation is involved is a fundamental element of its strategic plan. In order to be successful in any industry the organisation must have a sound understanding of influences that effect its product or serv ice offer. When conducting an environmental analysis in regards to the Internet, it may seem that many of its attributes are present in traditional consumer markets. However, E-commerce provides organisations with a unique medium to analyse, requiring information relating specifically to its environment. (Strauss, J. Frost, R., 1999). E-commerce ideals place particular emphasis on environmental factors, due to the high rate of change and development it constantly undergoes. An understanding of both environmental influence on the Internet and E-commerce, and that of a particular organisation is imperative basing any strategic formulation. Strauss, J. Frost, R. (1999) includes these macro and micro environmental factor as key issues, and they are extremely useful in constructing a basic for strategic planning. Macro Environment Technology Obviously technology is a key environmental issues that must be addressed when analysing and understand E-commerce. Technology is ever-changing, and as such E-commerce is absolutely influenced by its evolution. Rapid changes in recent technological advances have bought about the Internet and in turn E-commerce, and such dramatic evolution is likely to continue. In termsShow MoreRelatedMarketing Strategy Of The E Commerce King1913 Words   |  8 PagesTarget’s main competitors are Walmart and Kmart who operate similar discount retail chains, with the former leading by employing competitive pricing through a lesser focus on quality and dominating the market with its massive product mix. Amazon, the e-commerce king, is another key player within the competitive environment. 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The purpose of this essay is to describe how I will market a hypothetical e-business and discuss the strategic components contained within this marketing strategy. This strategy will incorporate the use of different media and forums to maximize exposure and limit costly mistakes. Other tactical approaches to this problem will also be introduced as a means to supplement a marketing strategy for e-businesses and other types ofRead MoreE Commerce And Its Impact On Waste Management765 Words   |  4 Pagesready to embrace e-commerce as it could lead to serious security, legal and financial problems. Back in early 2000s those hurdles of e-commerce limited the confidence of companies in terms of Internet-based business integration (Prasad et al., 2000). The research by Quayle (2002) revealed that small and medium enterprises (SMEs) in the UK would generally focus on waste management rather than adopting e-commerce. 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CurrentlyRead MoreImpacts Of Technology E Commerce1471 Words   |  6 PagesBusiness – E-Commerce Since the introduction of the Internet in the 1950’s, development of technology began for use by the military until it was soon introduced to the public for commercial and private use. Throughout the decades ever since, technology was then on the road to sudden rapid expansion, with a big boom in new hardware, software and internet capabilities such as faster computer speeds, faster internet connections and efficient software. Convenient services appeared such as E-Commerce (or ElectronicRead Moremarketing mix of amazon Essays930 Words   |  4 PagesThe marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. The most difficult task for any organization is creating an all-around environment which allows a group of customers to feel comfortable purchasing their products or services. The strategy requires the organization to determine the ideal productsRead MoreE Commerce Marketing And Traditional Marketing967 Words   |  4 PagesE-commerce marketing is complex and can be considered more complex than traditional marketing. From market segmentation to tracking consumers by placing tracking software on their electronic devices E-commerce marketing knows consumers better than any past traditional marketing efforts. Advertising on the Internet has is starting to outpace some traditional forms of advertising such as radio, newspapers, and local television says Schneider (2013), p. 190. 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What Is Ethnography in the Social Sciences

Ethnography is defined as both a social science research method and its final written product. As a method, ethnographic observation involves embedding oneself deeply and over the long-term in a field site of study in order to systemically document the everyday lives, behaviors, and interactions of a community of people.  As a written product, an ethnography is a richly descriptive account of the social life and culture of the group studied. Key Takeaways: Ethnography Ethnography refers to the practice of conducting a long-term, detailed study of a community.A written report based on this type of detailed observation of a community is also referred to as an ethnography.Conducting an ethnography allows researchers to obtain a great detail of information about the group they are studying; however, this research method is also time- and labor-intensive. Overview Ethnography was developed by anthropologists, most famously, by Bronislaw Malinowki in the early 20th century. But simultaneously, early sociologists in the U.S. (many affiliated with the Chicago School) adopted the method as well, as they pioneered the field of urban sociology. Since then, ethnography has been a staple of sociological research methods, and many sociologists have contributed to developing the method and formalizing it in books that offer methodological instruction. The goal of an ethnographer is to develop a rich understanding of how and why people think, behave, and interact as they do in a given community or organization (the field of study), and most importantly, to understand these things from the standpoint of those studied (known as an emic perspective or insider standpoint). Thus, the goal of ethnography is not just to develop an understanding of practices and interactions, but also what those things mean to the population studied. Importantly, the ethnographer also works to situate what they find in historical and local context, and to identify the connections between their findings and the larger social forces and structures of society. How Sociologists Conduct Ethnographic Research Any field site can serve as a setting for ethnographic research. For example, sociologists have conducted this kind of research in schools, churches, rural and urban communities, around particular street corners, within corporations, and even at bars, drag clubs, and strip clubs. To conduct ethnographic research and produce an ethnography, researchers typically embed themselves in their chosen field site over a long period of time. They do this so that they can develop a robust dataset composed of systematic observations, interviews, and historical and investigative research, which requires repeated, careful observations of the same people and settings. Anthropologist Clifford Geertz referred to this process as generating thick description, which means a description that digs below the surface by asking questions that begin with the following: who, what, where, when, and how. From a methodological standpoint, one of the important goals of an ethnographer is to have as little impact on the field site and people studied as possible, so as to collect data that is as unbiased as possible. Developing trust is an important part of this process, as those observed must feel comfortable having the ethnographer present in order to behave and interact as they normally would. Pros of Conducting Ethnographic Research One advantage of ethnographic research is that it provides insight into aspects of social life, including perception and values, which other research methods are unable to capture. Ethnography can illuminate that which is  taken for granted and which goes unspoken  within a community. It also allows the researcher to develop a rich and valuable understanding of the cultural meaning of practices and interactions. Additionally, the detailed observations conducted in ethnographic research can also disprove negative biases or stereotypes about the population in question. Cons of Conducting Ethnographic Research One disadvantage of ethnographic research is that it can sometimes be difficult to gain access to and establish trust within a desired field site. It can also be difficult for researchers to dedicate the time required to conduct a rigorous ethnography, given limits on research funding and their other professional commitments (e.g. teaching). Ethnographic research also has the potential for bias on the part of the researcher, which could skew the data and insights gained from it. Additionally, due to the intimate nature of the research, there is the potential for ethical and interpersonal issues and conflicts to arise. Finally, the storytelling nature of an ethnography can seem to bias the interpretation of the data. Notable Ethnographers and Works Street Corner Society,  William F. WhyteBlack Metropolis,  St. Clair Drake and Horace Cayton, Jr.Slims Table,  Mitchell DuneierHome Bound, Yen Le EspirituPunished, Victor RiosAcademic Profiling, Gilda OchoaLearning to Labour, Paul WillisWomen Without Class, Julie BettieCode of the Street, Elijah Anderson You can learn more about ethnography by reading books on the method, such as  Writing Ethnographic Fieldnotes  by Emerson et al., and  Analyzing Social Settings by Lofland and Lofland, as well as by reading the latest articles in the  Journal of Contemporary Ethnography. Updated  by Nicki Lisa Cole, Ph.D.

The Chronicles of Contrast and Comparison Essay Samples

The Chronicles of Contrast and Comparison Essay Samples Gossip, Lies and Contrast and Comparison Essay Samples The comparison and contrast essay is among the most typical forms of academic write-ups you might have to to write in middle school, higher school or in college. In addition, his vivid diction and understandable hyperbole resulted in the white audience to understand the error in their waysor at least consider his perspective. Instead, you should finish a cohesive essay in which a few of the similarities and differences could be discussed in 1 paragraph. If you're going to write a comparative essay, you want to get a notion of the impacts of unique aspects to the result you might get at the conclusion of the writing activity. In order to make an essay with a genuine impact, you should concentrate on the subtle differences that might not be as obvious to the reader. There are two methods to compose a paragraph, first, there's the point by point paragraph and there's t he blocked paragraph. A decent compare-and-contrast essay goes beyond a very simple listing of similarities and differences to earn a meaningful statement about a bigger topic. The second question is just one of procedure. Whispered Contrast and Comparison Essay Samples Secrets When making comparisons or contrasts, it's critical to be clear what criteria you're using. You could also on similarities initially, and differences. You are able to also use compare when you wish to generate a comparison between two objects. It's tough to know when to quit comparing. New Ideas Into Contrast and Comparison Essay Samples Never Before Revealed Shark and Dyson are two brands in the production of vacuum cleaners which are leaving a mark on the market, as a result of their diversity in the merchandise they give. Then you would concentrate on men within the next section. Contrast and Comparison Essay Samples - Overview Prior to starting any paper, you will need to get an understanding of the way to write it. For your fifth on-line assignment, you will need to know this fifth on-line assignment is all about composing a COMPARISON-CONTRAST PARAGRAPH in academic English. Word for word restatements ought to be avoided. The very first step that students should take as a way to make comparison contrast essays is to assess the project requirements. The advantage of this parenting style is they're normally very nurturing and loving (Vanderbilt University). This type of pre-writing work can provide you a significant head-start on your true essay when you sit down to do it. It is the typical experience that's shared. Students won't only will need to be in a position to draw similarities between two competing events, but students will also have to demonstrate why two distinct events are dissimilar. Contrast and Comparison Essay Samples: the Ultimate Convenience! There are a few general rules to contemplate before we start to compose a comparison and contrast essa y, however. For example, students wonder if they need to list all comparisons initially, and then all the contrasts, or whether they ought to discuss a single comparison and one contrast within each body paragraph. Third, there must be a fantastic reason to create the comparison. What the In-Crowd Won't Tell You About Contrast and Comparison Essay Samples If it comes to compare and contrast essay, there are two main kinds of essay structures. The ideal way to begin the procedure for writing compare contrast essays is to look at the principal subject, point, or essence of every one of the 2 subjects of study. In this column, you will learn the easiest compare and contrast essay help. Essays are among the several types of creative writing. Again, compare and contrast they can cover almost any topic and may pop up in a variety of subject areas. An essay was defined in a number of means. This essay utilizes the point-by-point structure. Whether you've got to create a paper of one-of-a-kind flawlessness, just get an essay here and our writers will provide help. What's more, an essay writer must also have the ability to give valid references on the arguments he would want to include in the paragraph. Compare and contrast essays are often problematic for students to write since they don't understand where to begin and where to stop. A contrast essay isn't as complicated as you believe.

Buddhism Details Essay Example For Students

Buddhism Details Essay The most devoted followers of the Buddha were organized into a sangha. Itsmembers were identified by their shaved heads and robes made of un-sewn orangecloth. The early Buddhist monks, or bhikkus, wandered from place to place,settling down in communities only during the rainy season when travel wasdifficult. Theravadan monks and nuns were humble and obtained their food in theform of offering on a daily round of the homes of Lay devotees. Among thetraditional functions of the Buddhist monks are the performance of funerals andmemorial services in honor of the dead. Major elements of such services includethe chanting of scripture and transfer of merit for the benefit of the deceased. (1, 3) Lay worship in Buddhism is primarily done individual rather thancongregational. Although technically the Buddha is not worshipped throughTheravada, worship is done through the stupa. A stupa is a dome-like structurecontaining a relic. Devotees walk around the dome in a clockwise direction,carrying flowers and incense as a sign of respect. The relic is the Buddhastooth in Sri Lanka. It is the focus of a popular festival on the Buddhasbirthday. The Buddhas birthday is celebrated in every Buddhist country. InTheravada this celebration is known as Vaisakha, the month after the Buddha wasborn. Popular in Theravada cultures is a ceremony known as pirit, or protection,in which readings from a collection of protective charms from the Pali canon areconducted to exorcise evil spirits, cure illness, bless new buildings, andachieve other benefits. This was a popular practice that practitioners ofBuddhism, monks, did to help them reach Nirvana. (1, 3, 4, 5) In Mahayanacultures, ritual is m ore important than in Theravada cultures. Images of theBuddhas and bodhisattvas on temple altars and in the homes of devotees serve asa focus for worship. Prayer and chanting are common acts of devotion, as areofferings of fruit, flowers, and incense. One of the most popular festivals inChina and Japan is the Ullambana Festival, in which offerings are made to thespirits of the dead and to ghosts. It is said that during this celebration thegates to the other world are open so that departed spirits can return to earthfor a brief time. (1, 3, 4, 5) In the Christian faith, people may practiceseveral methods to bring them closer to God or Heaven. One way has beenaround for many centuries, called baptisms. Baptism is an initiation into thereligion. Jesus was among the first to be baptized. He was baptized by John atthe beginning of his public ministry (Mark 1:9-11). Another practice that isused among the Christian religion would be prayer. A Prayer may be individual ordone as a group, for mal or spontaneous, silent or spoken. Christian prayernormally includes gospel, praise, thanksgiving, confession, and an appeal forforgiveness. Another ritual that is very similar to Lay Worship would beChristmas. People often celebrate this holiday as Jesus Christs birth-date,even though it was not because of many biblical references, but despite that,People celebrate this with carols. The carols could be the equivalent ofchanting holy scripts in Buddhism. (1, 2, 4) The Christian religion is not thatsimilar to Buddhism for many reasons. One reason is that Buddhism does not havea God. In Buddhism, people do not worship anybody, since that divine being wasalso just human. The goal is to achieve Nirvana, like the Buddha did. Christianity has a God and Jesus as his son. We worship God and Jesus. Peoplestrive to be noble and good. In Christianity, there is pursuit of happiness andmorality, but not through greed. Although the goal is not Nirvana, one goal isthrough prayer is to be truthful with yourself and God. Achieving Nirvana isvery similar to achieving Heaven. In Christianity, there is one god, and inBuddhism there is no God. (1, 3, 4) To me, Christianity is more appealing to me,just because I have lived as a Christian, my whole life. If I had not, I believeI still would find Christianity more appealing, since there is a God to worship. .u9d5813b0a9fe49b55732adc2ffa86f37 , .u9d5813b0a9fe49b55732adc2ffa86f37 .postImageUrl , .u9d5813b0a9fe49b55732adc2ffa86f37 .centered-text-area { min-height: 80px; position: relative; } .u9d5813b0a9fe49b55732adc2ffa86f37 , .u9d5813b0a9fe49b55732adc2ffa86f37:hover , .u9d5813b0a9fe49b55732adc2ffa86f37:visited , .u9d5813b0a9fe49b55732adc2ffa86f37:active { border:0!important; } .u9d5813b0a9fe49b55732adc2ffa86f37 .clearfix:after { content: ""; display: table; clear: both; } .u9d5813b0a9fe49b55732adc2ffa86f37 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u9d5813b0a9fe49b55732adc2ffa86f37:active , .u9d5813b0a9fe49b55732adc2ffa86f37:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u9d5813b0a9fe49b55732adc2ffa86f37 .centered-text-area { width: 100%; position: relative ; } .u9d5813b0a9fe49b55732adc2ffa86f37 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u9d5813b0a9fe49b55732adc2ffa86f37 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u9d5813b0a9fe49b55732adc2ffa86f37 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u9d5813b0a9fe49b55732adc2ffa86f37:hover .ctaButton { background-color: #34495E!important; } .u9d5813b0a9fe49b55732adc2ffa86f37 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u9d5813b0a9fe49b55732adc2ffa86f37 .u9d5813b0a9fe49b55732adc2ffa86f37-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u9d5813b0a9fe49b55732adc2ffa86f37:after { content: ""; display: block; clear: both; } READ: I Want to Be a Veterinarian EssayThere is also a story of how the much of the world began. Also it is morecomforting, since in Buddhism, one should sacrifice them self, like everythingelse is more important than you. Logically Christianity is better to me sincepeople can about their daily lives with out having to chant everyday. InChristianity, it is more logical that there is someone watching over you at alltimes. In Buddhism, no-one watches you, it is your conscience that knows whatyou do. (3, 4) In General, I believe that Christianity has some similar aspectsbut the path/direction is not the same. God the Father, Jesus Christ the son,and the holy spirit are essentially one Gold. This is very different fromBuddhism, since there is no God at all, just models to be like. In Christianity,there are many goals in life, for example, follow the ten commandments. Betruthful to yourself and God. Also in the Christian religion, there is noconcept of reincarnation, there is incarnation of Jesus but no reincarnation. InBuddhism, followers want to become enlightened and become a Buddha. The goal inChristianity is to be truthful with yourself and one day you will go to Heaven. (1, 3, 4, 5) Buddhism Sources: World Religions: A Voyage of Discovery (1) TheBible (2) Encarta Encyclopedia 99 (3) Comptons Encyclopedia Deluxe (4)Buddhist Cultures in America (5)Religion