Marketing Strategy in E-Commerce - 4632 Words

MARKETIN STRATEGY IN E-COMMERCE Marketing Strategy and E-Commerce Introduction With the rapidly advancing technologies that are occurring in modern business, organisations are required to be ready, and able to adapt within their ever-changing environment. It is true across all diverse industries that in order to stay competitive, organisations must be able to utilise the various tools that technology has to offer. Technological factors have been of growing importance, particularly in recent years. A major factor involved in these technology issues is the use of the Internet as a major issue to modern organisations. The Internet has been rapidly growing since its inception and is now commonly used in all sectors of societies, in all†¦show more content†¦The understanding of the environment in which an organisation is involved is a fundamental element of its strategic plan. In order to be successful in any industry the organisation must have a sound understanding of influences that effect its product or serv ice offer. When conducting an environmental analysis in regards to the Internet, it may seem that many of its attributes are present in traditional consumer markets. However, E-commerce provides organisations with a unique medium to analyse, requiring information relating specifically to its environment. (Strauss, J. Frost, R., 1999). E-commerce ideals place particular emphasis on environmental factors, due to the high rate of change and development it constantly undergoes. An understanding of both environmental influence on the Internet and E-commerce, and that of a particular organisation is imperative basing any strategic formulation. Strauss, J. Frost, R. (1999) includes these macro and micro environmental factor as key issues, and they are extremely useful in constructing a basic for strategic planning. Macro Environment Technology Obviously technology is a key environmental issues that must be addressed when analysing and understand E-commerce. Technology is ever-changing, and as such E-commerce is absolutely influenced by its evolution. Rapid changes in recent technological advances have bought about the Internet and in turn E-commerce, and such dramatic evolution is likely to continue. In termsShow MoreRelatedMarketing Strategy Of The E Commerce King1913 Words   |  8 PagesTarget’s main competitors are Walmart and Kmart who operate similar discount retail chains, with the former leading by employing competitive pricing through a lesser focus on quality and dominating the market with its massive product mix. Amazon, the e-commerce king, is another key player within the competitive environment. 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CurrentlyRead MoreImpacts Of Technology E Commerce1471 Words   |  6 PagesBusiness – E-Commerce Since the introduction of the Internet in the 1950’s, development of technology began for use by the military until it was soon introduced to the public for commercial and private use. Throughout the decades ever since, technology was then on the road to sudden rapid expansion, with a big boom in new hardware, software and internet capabilities such as faster computer speeds, faster internet connections and efficient software. Convenient services appeared such as E-Commerce (or ElectronicRead Moremarketing mix of amazon Essays930 Words   |  4 PagesThe marketing mix is the combination of marketing activities that an organisation engages in so as to best meet the needs of its targeted market. Traditionally the marketing mix consisted of just 4 Ps with 3 extras; an example of marketing mix is Amazon. 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